“It Wasn’t Me” is the first single from Jamaican-American reggae musician Shaggy‘s fifth studio album, Hot Shot (2000). The song features vocals from British-Jamaican singer RikRok (credited as Ricardo “RikRok” Ducent). The lyrics of the song depict one man (portrayed by RikRok) asking his friend (portrayed by Shaggy) what to do after his girlfriend caught him cheating on her with “the girl next door”. His friend/Shaggy‘s character’s advice is to deny everything, despite clear evidence to the contrary, with the phrase “It wasn’t me.”
“It Wasn’t Me” was serviced to US contemporary hit radio on 7 November 2000 and has been regarded as Shaggy’s breakthrough in the pop market. It is his highest-charting song to date, topping the charts in Australia, Flanders, France, Ireland, the Netherlands, Poland, the United Kingdom, and the United States. It was the best-selling single of 2001 in the UK, selling over 1.15 million copies that year[2] and over 1.42 million as of 2017.
The music video was directed by Stephen Scott.[citation needed] It begins with RikRok running to Shaggy’s mansion to explain to him what has just happened. RikRok tells him that he cheated on his girlfriend and got caught. Shaggy tells him to tell her that “It wasn’t me.” The video then cuts into a flashback to earlier that day. RikRok has been caught sleeping with another woman, and his girlfriend is outside the apartment in her convertible when two women pull up next to her on their sport bikes.
Then, the three women go into the building. He then sneaks out the window, takes the motorcycle of one of his girlfriend’s accomplices and leaves. The women come out and the girlfriend and one of her accomplices get in the convertible and the other gets on her motorcycle and they chase after him. From his mansion, Shaggy, using his futuristic technology, tracks down where RikRok is going and prepares an escape for him. RikRok then gets on a bridge over the highway when the accomplice rode on the bridge in front of him.
He then hits the brakes to stop while she stops her motorcycle. RikRok then hears a noise behind him and it is the other accomplices and the girlfriend driving the convertible on the other side of the bridge with the highway down below. An eighteen-wheeler drives by, and Shaggy leaves RikRok a text message telling him to look behind and he notices the truck and jumps off the side of overhead and lands on the truck. He is then dropped off at Shaggy’s mansion, showing the same scene from the start of the video.
