“Flava in Ya Ear” is a song by American rapper Craig Mack. It was released as the lead single from his debut studio album Project: Funk da World on July 2, 1994, by Bad Boy Records and Arista Records. It was remixed with the addition of rappers The Notorious B.I.G., Rampage, LL Cool J and Busta Rhymes.
The single peaked at number nine on the Billboard Hot 100.[1] It was certified Platinum by the RIAA and has sold over 1,000,000 copies in the United States.[2][3] The song received a Grammy Award nomination for Best Rap Solo Performance at the 37th Grammy Awards in 1995, losing to “U.N.I.T.Y.” by Queen Latifah. It was ranked as the 422nd greatest song of all time by Rolling Stone Magazine in 2021.[4] The beat of the song was also ranked as the fourth greatest hip-hop beat of all time by Rock the Bells in 2024.
The music video for the song was directed by Craig Henry. It was filmed in and outside of the New York Hall of Science in Queens, New York City, as well as in front of the nearby Unisphere.
